Episodes

Episode 13 – Open for Inspections

For the first Catching 22 episode of 2016, Grant and Eamon pay a visit to the Majoran coworking space to talk to an Aussie back from Silicon Valley for his Christmas holidays.

Jindou Lee CEO from HappyCo talks to our hosts about his journey with his company’s product “Happy Inspector”. As a property investor in Adelaide, Jindou experienced first hand the pain of paper based property inspections created by property management companies. A digital report produced on the first generation iPad was a logical improvement and with this product they are growing a company in Silicon Valley.

Guest

Hosts

Concepts and Themes

  • A time of adjustment when entering the workforce, wanting to use creativity only to have it stifled by employers or clients.
  • Leaving Adelaide to be stretched, for opportunities and for legitimacy.
  • Growing up and out of the games industry.
  • Starting Web development and App companies.
  • Identifying a pain points and needs through firsthand experience.
  • Selling concept to potential customers before the product is finalised.
  • Working backwards from what customers value to create the software.
  • Moving to Sydney to join Statemate, as a good steppingstone to the US.
  • Vital takeaway from Statemate was learning to fundraise.
  • How fundraising is like dating.
  • The 5 things Capital sources look for:
    • The problem
    • The solution
    • The business model
    • The market size
    • How you will execute on it
  • Unable to raise capital in Australia until finding success overseas.
  • Earning the first money is really hard but after the first says yes more want to come onboard.
  • Pitching to US vs Australia.
  • How investment changes business and culture.
  • How to maintain culture and comparing Australian culture to US.
  • The company inherits the nature and character of the founder, or founding team.
  • The Beer test, hanging out with someone to make sure they are a cultural fit.
  • Adelaide knows how to get by, to make do and create something out of nothing.
  • Funding pays for experienced people helping to accelerate faster.
  • Wanting to give back to Australia and Adelaide.
  • Strengths when smaller which becomes an impediment to being larger.
  • Actual data and reporting requires you to be real with yourself and investors.
  • Don’t hire lazy people.
  • Order of new hires:
    • Support
    • Sales
    • Marketing
    • And the product team grew across time.
  • Raise more capital and get there quicker.
  • Moving from a minimal viable product to their product today.
  • Growing the Pie into other industries.
  • Interactions into other’s systems and moving to API’s.
  • Staying paranoid is a good thing, but don’t dwell on what your competitors are doing
  • Deep dive to understand your customers’ pain points and solve these.
  • If you don’t stay ahead of your team they will leave in search of someone else to lead them.

Links

Books, Podcasts and Online Things

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Episode 12 – C22 of COP21

In this Episode Grant flies solo and spends time talking to Explorer and Environmentalist Tim Jarvis AM while his co-host Eamon spends time getting over a cold. (Best wishes for fast healing Eamon)

With a Masters in environmental science and environmental law and only last year being announced as WWF-Australia Global Ambassador, Tim is amply qualified to explore the topic of climate change, which in our option is one of the world’s most vexing Catch 22s.

Be sure to donate to the cause at the Indigogo Page >>

Guest

Hosts

Concepts and Themes

  • Cognative Dissonance of day to day life and climate change
  • The Arctic and how to ward of polar bears
  • No Dogs in the South Pole
  • Retracing Douglas Mawson’s Journey to the South Pole
  • Weight loss across the journey
  • Ernest Shackleton’s expeditions
  • Exploring Antarctica today even with technology, the possibility of death is very real.
  • Recreating Shackleton’s infamous two week, 1,500km journey from elephant Island to South Georgia
  • Eating Pemmican – https://en.wikipedia.org/wiki/Pemmican
  • Leadership qualities of Shackleton, never losing sight of the WHAT but modifying the HOW to suit the circumstances.
  • 25Zero expedition and how Tim’s Shackleton’s journey helped Tim consider the extended question of humanity’s own survival
  • Glaciers are considerably affected by climate change, very noticeable on equatorial mountains
  • Climbing 3 mountains while COP21 is on
  • 21 years of climate talks and still no legally binding agreement for reduction in carbon emission
  • Presidents like Obama and François Hollande might like to leave a legacy
  • INDC Intended Nationally Determined Contributions
  • Catch 22 at the individual level: Climate change to the average person feels too complicated to warrant even trying
  • Hard to believe that an individual can have an effect
  • Fossil Fuel Subsidies
  • Keep it in the Ground Guardian Newspaper
  • We cannot burn what we have in reserves, yet oil and gas companies are still looking for more
  • Using your superannuation as a lever to discourage the fossil fuel industry
  • Need a staged withdrawal from fossil fuel and those who are most capable of withdrawing should!
  • Challenges of Software development – using the same strategies to accomplishing an expedition to successfully negotiate a software project
  • The Martian Movie is a Shackleton Story
  • Exploring Mars as a new frontier
  • There is nothing like first hand experience to learning things about our world

Links

Books, Podcasts and Online Things

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Episode 11 – Mixed Tape

This Episode we (Eamon and Grant) spend some time reflecting on the first 10 Catching 22 episodes, commenting on our highlights and surprised takeaways.

We also spend a good amount of time discussing one of Grant’s favourite market assessment / product development techniques “Jobs to be Done”.

We wrap up our chat with a commentary about books and movies we’ve recently enjoyed and drop a few hints about some of the guests we have planned for future episodes.

Hosts

Concepts and Themes

  • That being an entrepreneur is a challenging journey.
  • The lessor known effects that content piracy has on the Australian film industry.
  • That Android and iOS are now different enough that their unique interface paradigms should respected by developers.
  • Jobs to be done (JTBD) as a very good tool for evaluating why people use software and everyday objects.
  • Clayton Christensen’s Milkshake example for JTBD
  • Teaching content about JTBD as part of the University of Adelaide’s Tech eChallenge program

Links

Books, Podcasts and Online Things

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Episode 10 – Shifty Jelly

This Episode we invite Russell Ivanovic from Shifty Jelly into the studio to chat about what it is like to be an App developer who is making their own products.

We learn about the transition from paid occupation to working on his own business, the experiences of having a number one app in the Apple App Store, success factors in developing Apps and the benefits of breaking a Non Disclosure Agreement with one of the worlds most successful internet companies.

Guest

Hosts

Concepts and Themes

  • Publishing Apps in the early days
  • Apple’s rejection of apps and gradual easing of restrictions
  • How they decided to make a podcast app
  • Working with RSS Feeds
  • Popularity of their App on iPhone and enthusiasm from noisy Android enthusiasts eventually pushed Pocket Casts into Android
  • What makes Android their preferred platform these days?
  • The experience of working remotely with interstate team members
  • Experiences and experimenting with different online app stores
  • Broken promises and poor results with Amazon’s free app of the day and the meltdown of their server because of Amazon’s poor timing
  • Violating Amazon’s NDA through Shifty Jelly’s blog to explain Amazon’s exploitation of App developers
  • The importance of reading app store and developer  agreements
  • App Marketing Strategies for Apps
  • The App Store gold is rush over
  • The progression of: Be an App developer make millions! – Put an app in the store possibly make thousands. – Kickstart my app? – to finally I’m an app developer for hire, please give me a job!
  • Games have been spoiled by free to play
  • Contrasting fee-for-service and working on your own apps – in particular building apps for other entrepreneurs
  • The concern of the trap with fee-for-service
  • Trying to decide what projects to work on
  • Using constraints to enhance opportunity for innovation and novel ideas to emerge
  • Speed to market is imporant, more imporant than a good idea
  • What is Google’s Material?
  • Google’s response to PocketCast with Material
  • Appearing in the Advertiser news paper on the front page
  • Being invited to develop for Android Auto and Android Wear
  • Working with Andy Inako and Yasmine Evjen on the Material Podcast

Links

Books, Podcasts and Online Things

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Episode 9 – Hedone

In an industry which is facing more Catch 22s than most and in a country (and state) where the odds are stacked against achieving success, is a film production company creating content and stories that really work.

In this episode we talk to Sandy Cameron about the film industry in Australia and how Hedone Productions is doing business.

We learn about the funding process and how technical and cultural trends present significant challenges to overcome in Australian Film Production.

Guest

Hosts

Concepts and Themes

  • Introduction to Hedone
  • Breakdown of funding options in Australian film
      • Distributors role in funding film including the advance on sales
      • The risk for Distributors to get a return and the risk is getting larger
      • With an advance on sales this can help to gain Equity from Screen bodies such as Screen Australia and South Australian Film Corporation
      • The Producers Offset available from Screen Australia
      • Private investment and loans can make up the last portion
  • Eligibility for the Producers offset – defined by legislation and includes:
  • Theatrical release on a defined number of screens in a number of capital cities (500k and 6 theatres) making VOD strategies hard – but is becoming more flexible
  • Aim of the legislation is to create a gate
  • 80s was a time when there was a 150% tax deduction, leading to tax dodges on films that were never going to do well
  • Event Screenings and four-walling as a technique to launch films
  • Screen Australia’s funding cuts
  • “The Adelaide Tax” It is hard in SA to access the Market Finance. I.e. the distributors or broadcasters, you have to go interstate and overseas to markets
  • Other challenges include:
    • Audience awareness around australian films
    • Ticket Pricing and piracy
    • Language itself is an aid to foreign speaking countries – but australia has english so cannot play the localised content in mother tongue card
  • What is Australian film’s identity? Often alternative / indie and arthouse
  • We have a lot of high caliber people – Talent Leak to the places where the work is.
  • Copy Protection hurts the person doing the right thing more than the pirater who is unaware
  • Piracy is changing business models.
  • Piracy exist because they can but also because it is not available in the territories they habitat
  • Pre-selling into territories is being damaged my piracy because of the staggered nature of selling films to markets overseas
  • This means that pirating leads to diminished pre-sales, and without this it doesn’t trigger other funding opportunities so films cannot get made.
  • Piracy often hurts films trying to get made as much or more than films that area already in the market
  • They won’t buy something that has been pirated
  • Streaming as an opportunity e.g. Netflix – they are trying to wrap up the territories and break down those walls
  • They may become too big and the doors will be narrowed possibly leading to less diversity
  • But before you could just shop and eventually find an excited partner
  • But it should diminish piracy due to availability and price
  • Explanation of Co-production
  • The returns on films for $2 million need to make $5-$6 million to pay back all the investors only then can the producers earn profit.
  • The benefit of establishing a growing library that slowly builds residual income
  • Film allows more cooperation and co-production than tech startup because the exit comes so much sooner
  • Working as a husband and wife team
  • Advice to aspiring actors, writers and producers:
    • Make it personal / intentional
    • Keep it brief
    • Do lots of Networking
    • Casting is particular so don’t take it personally
    • Keep writing, write more than one story
    • Get professional / industry input into your script
    • Intern if possible
    • Get a mentor
    • Get early credits at assistant levels
    • Understand concepts and terminologies
    • Being a producer is likely to be a long road towards financial success.
    • Being a producer is like a fight

Links

Books, Podcasts and Online Things

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Episode 8 – Very Curious Guests

If you grew up in during the 70s and 80s there was a show on TV that inspired many children (and parents) to exercise a healthy curiosity in science and the world around them.

Today we chat to Deane Hutton and Rob Morrison about this television icon, Curiosity Show.

We chat about their origins as presenters, how and why the show was started. Also of how visual content and education has changed across the years and their recent adaption of the show into a successful YouTube channel.

It’s a long show, but it’s all interesting, so we hope you enjoy listening to this extended episode.

 Guests

Hosts

Concepts and Themes

  • They started as part of a Second Humphrey Variety Show developed  for older kids
  • Government Policy required that stations produced content for school aged children
  • Their individual stories about how they each came to be presenters on the Curiosity Show
  • Cultural Differences in the past and today in particular to consuming content
  • The choice overload of content and channels that exists today
  • The show had a strong focus on making and doing – providing kids realistic expectations by using materials from around the home
  • Discussion on how curiosity show is very well suited to the YouTube snack watching culture of today
  • Importance of being genuine when presenting to kids
  • Explanation that the Australian National University had conducted research showing that kids were acquiring science concepts more from the Curiosity Show than from school or books.
  • Special Place of TV during 70s and 80s and how the shared viewing shaped culture and social activity
  • Democratisation of filming technology creates opportunity but also poor footage
  • They explain their current process for managing their YouTube Channel
  • Curiosity Show’s Presence at Science Alive
  • Sciworld and Rob and Deane’s role on the board
  • A Science communication Cadetship through Sciworld
  • They recommend a science specialist in every primary school
  • Kids being life already interested in science, but their interest can fade away
  • Science equips kids with a way of thinking, allowing them to test as a skeptic, looking for truth and not be hoodwinked
  • For instance understanding climate change
  • Even in an online world the Curiosity Show DVDs sell well at events and from their home page
  • Discussion of creating New Curiosity Show clips – and the funding options – Kickstarter – Pozible – Patreon
  • Discussion that jobs are not there for graduates due to the universities continuing to offer popular courses to industries already well supplied with existing practitioners
  • We discuss the question “What should kids do to be setup for the future?”
  • And “What in our view is the essential for kids to learn today?”
  • We discuss how in rapid technology change – quality of visuals and content is not keeping up and importantly education is adopting this too slowly
  • Entertainment knows what to do with it but education does not, and is alway promising but lagging
  • They recommend to educate kids to use youtube and other online content channels, especially with visual communication
  • Education is most often found lagging behind the opportunities that the tools will actually allow
  • The promise of what technology can do for education is great, but it largely passes by unsuccessfully
  • Rob and Deane’s tips for creating good video content in education, by teachers and students
  • Telling things through visuals is a challenge for most people
  • 70% of footage sent into news stations is shot in the vertical orientation
  • The acceptance from news of amateur footage. the availability of the camera in circumstances where a professional camera is not
  • Twitter and social media is now a place where stories break

Links

Books, Podcasts and Online Things

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Episode 7 – Racka Racka it up!

With 1.3 Million subscribers to their YouTube channel Brothers Danny and Michael Philippou could be and should be described as a success.

In conversation they both remain very down-to-earth, describing themselves as wannabe filmmakers and labelling much of their work on the “Racka Racka” YouTube channel as funny clips.

We chat about their origins, videoing the chaos and mayhem they created with neighbourhood friends in their own backyard. We then travel with them to the present where they continue to film more of the same but with large budgets and larger, well chaos and mayhem.

 Guests

Hosts

Concepts and Themes

  • Difference between Clips and Films
  • Their Epic childhood and surviving it
  • Creating something never seen in order to gather an audience
  • Creating controversy and getting into trouble
  • Monetising Google
  • Thoughts on Crowd funding and Patron type concepts
  • Federal funding
  • Differences between being unfunded / self-funded and receiving funds
  • Offers of production from MTV and other producers
  • The limitations and censorship that come with various funds and production options
  • Working in Adelaide vs overseas
  • Pay to download and subscription services like Netflix and Stan
  • Non Racka Racka projects, including their success with short film Deluge in the South Australian Screen Awards
  • Future Projects
  • Importance of getting outside and doing something

Links

Favourite Movies

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Episode 6 – News Making

Leila Henderson’s LinkedIn profile is considerable. As a professional in PR, marketing, social media and journalism a well written LinkedIn profile should be expected. That said her profile is not just a bunch of nicely arranged words rather it is considerable simply because she is tremendously accomplished in business.

Leila shares with us her story from journalism, into PR and back again. She also provides insight into her roles in a multitude of successful tech startups of her own and also within teams made up of some of Australia’s great technology entrepreneurs.

She also provides us a few tips to promote Catching 22 that we will be putting into action.

 Guest

Hosts

Concepts and Themes

  • Stand-up comedy as a tool to hone public presentation and as a pastime
  • Journalism and PR
  • Participating in tech startup before the dot.com crash
  • Tips for hiring a developer
  • It is hard to find mature players because everything is early days at the cutting edge of technology
  • The NewsMaker story
  • Basic tips for submitting a press release to NewsMaker
  • Description of PR in the digital era
  • You can’t drown out people’s personal lives in social media with your business message
  • The quality issues with Taboola and Outbrain content
  • Google Panda and Penguin updates to combat SEO hacks
  • Leila’s new project ‘Jing Su’ applications without coding
  • Podcast Promotion tips for Catching 22
  • A warning about digital surveillance of dating and relationship sites.

Links

Books, Podcasts and Online Things

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Episode 5 – A ‘Daly’ dose of Mobiles & Things

Paul Daly drops in on us to talk about the early history of mobile infrastructure and mobile application development in Australia and how things have drastically changed for the better.

Paul also updates us on his more recent activities in mapping South Australia’s Entrepreneurial Ecosystem and shares his excitement over Adelaide’s opportunity in the emerging Internet of Things technology front.

 Guest

Hosts

Concepts and Themes

  • The beginning of the 3G network in Adelaide and South Australia
  • Mobile carriers of the past and their “walled garden” approach to mobile content and app distribution, sharing with the developer with under 5% of the revenue.
  • The Internet doesn’t forget
  • Adelaide doesn’t blow its own trumpet very well
  • Adelaide’s Entrepreneurial Ecosystem Map
  • Australia’s attitude to Failure, and is Failure the right word in our culture?
  • Mass Markets giving way to Niches and Mass Customisation
  • Internet of things > Internet of Everything
  • Cisco Lighthouse Cities
  • Privacy considerations with the Internet of Things

Links

Books, Podcasts and Online Things

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Episode 4 – Little Adelaide Startup – News Corp

In this episode we talk to Guy Turner – Customer Solutions Manager at News Corp Australia. Guy explains how both his role and the newspaper business has changed over the last decade.

Guy also explains the blessing and curse that digital is, as well as how News Corp is working towards establishing an innovation culture within its ranks by fostering and even participating in startup culture.

 Guest

Hosts

Concepts and Themes

  • Advertising metrics comparing traditional paper to view and click metrics.
  • Speed of news creation and the 24/7 news cycle.
  • Social aspects of news and publishing – power of the individual voice
  • Advertising Agencies and the dangers they face in applying trusted analog advertising concepts to online and social.
  • News Corp’s dependency on print advertising and its alternatives.
  • Lessons learnt in the MySpace purchase and the little known benefit that transaction provided.
  • Corporate Antibodies and how companies and individuals within companies can be a hindrance to innovation and required change.

Links

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