This Episode we (Eamon and Grant) spend some time reflecting on the first 10 Catching 22 episodes, commenting on our highlights and surprised takeaways.
We also spend a good amount of time discussing one of Grant’s favourite market assessment / product development techniques “Jobs to be Done”.
We wrap up our chat with a commentary about books and movies we’ve recently enjoyed and drop a few hints about some of the guests we have planned for future episodes.
Concepts and Themes
- That being an entrepreneur is a challenging journey.
- The lessor known effects that content piracy has on the Australian film industry.
- That Android and iOS are now different enough that their unique interface paradigms should respected by developers.
- Jobs to be done (JTBD) as a very good tool for evaluating why people use software and everyday objects.
- Clayton Christensen’s Milkshake example for JTBD
- Teaching content about JTBD as part of the University of Adelaide’s Tech eChallenge program
- Adelaide Uni’s eChallenge – www.adelaide.edu.au/echallenge/
- JTBD – Jobs to Be Done website – jobstobedone.org
- Clayton Christensen and Milkshakes:
Books, Podcasts and Online Things